Thornton's plc Essay Example | Topics and Well Written Essays - 3000 words

Thornton's plc - Essay Example The study will dwell on situational analysis of Thornton Plc, to get an insight on the overall aspect of the company on the point of view of an investor. As an investor, information provided will lead to decisions for investing particularly in choosing companies in the same category. The situation analysis should take into account the market, competitors, staff, structure, technology, control systems, production and supply, performance and financial state. (Policy Coordination and Planning Section, pp 7-8) A situational analysis will be done to analyze performance to Thornton, Plc. It will present a detailed picture of the present state of the company. It will consist with a review of the past data and its translation into future trends with regard to marketing, production and financial system of the company.. Financial state will make use of scoreboard and benchmark information analysis. What is a balanced scorecard? The balanced scorecard of the company is defined as â€Å"a performance measure which will present whether the operational activates of the company are aligned with its company’s objectives in terms of vision and strategy†. .(Wikipedia) What is a benchmark. This is defined as a â€Å"security or index against which the performance of other securities is judged.† It is explained as a â€Å"goal to meet or beat†. For example, investors use the S&P 500 Index as a benchmark, and if their returns is more than the benchmark, the investor have beaten the benchmark, meaning the company is a good investment. The theory behind this is the expected return of investment must at least be equal or more than the benchmark or otherwise, investor may well at least invest in the benchmark (Investors Glossary) Market. Thornton Plc has been in the market of confectionary since 1911 manufacturing and selling quality chocolates to