Rhetorical Analysis Of `` The Necessary Art Of Persuasion ``

Today’s business environment is fundamentally the same as it’s always been. An individual gets into business to provide goods and/or services in exchange for a premium. That could be many things ranging from other goods, services, money, or an agenda. In the article, The Necessary Art of Persuasion, the author, Jay A. Conger, attempts to illustrate to the readers that one must learn and become fluid in the art of persuasion in the business environment. I believe this argument in favor of persuasion is relative now more then ever. In the past persuasion has had a place in sales and marketing. Attempting to use persuasive techniques in other areas of business could have been deemed as devious or manipulative. However, certain aspects of how we do business and conduct ourselves has changed over the years. Although the fundamental purpose as to why we do business is still the same how we get to the end goal is not. Persuasion definitely has its place in the business world. A great use for persuasive techniques is communicating internally within ones organization. Conger describes in his article that in order for one to be successful with the use of persuasion one must first redefine what they consider persuasion to be. This article also dives into why persuasion is good to motivate ones subordinates and get them to become more effective and efficient at what there function is. The old way to manage individuals is similar to how military organizations do. These types ofShow MoreRelatedEssay on Business Communication Strategies1599 Words   |  7 Pagesand tropes are a part of our everyday interactions. We use them to emphasize what we say or write, or simply to express our thoughts in a way that is â€Å"visible† and easily understood by our reader. This is particularly true in business relations. 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